Lâg Guitars, a story of identity.
Since the creation of the first workshop in 1981, in the heart of the Occitan country, Lâg guitars have attracted many professionals, happy to discover exceptional models which had nothing to envy the American beauties. To meet a growing demand, the factory moved to Bédarieux, Hérault in 1998, where for a decade it produced thousands of electric guitars to the delight of French guitarists.
Set the brand on a large scale
A production that was nonetheless confidential compare to international giants. And it implied heavy investment to impose the brand on a large scale. A leader in the distribution of musical instruments in France, Algam, took over the small company, determined to perpetuate these hexagonal guitars by providing the resources to grow worlwide. A new era began.
A rewarded achievement.
Move to the industrial stage while retaining the craftsmanship was a real challenge. Yet, in a few years, Lâg Guitars was able to join the closed world of the major manufacturers. Seduced, many professional musicians promote the brand, including Cliff William (AC / DC), Phil Campbell (Motörhead), Dweezil Zappa, Keziah Jones, Michel Haumont, Jean-Félix Lalanne, Yael Naim, Aufray, Jean-Michel Jarre ..., to name just a few. Then it had been a succession of international awards that would crown the Tramontane acoustics whose oval rosette decorated with the emblematic Occitan cross.
Handcraft and industrial production.
In order to decline the high-end models manufactured in France in new series at universally available prices, a factory was established in China, thus meeting international needs by combining the best of European, American and Chinese talent. Simultaneously, the French manufacture, now located in the Nantes area, continued to imagine models that suit each guitarist whatever his style of music and his technical level. To summarize, guitars that you can be proud of.
A unique brand image.
Lâg has never ceased producing instruments with a singular personality, an identity due to the know-how and passion of French designers and luthiers. A careful choice of materials, a real aesthetic research, the permanent quest for perfect sound, and for an irreproachable ease of play, remain inseparable from its DNA